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Most polls show that a weakness for Kamala Harris is with male voters. So her campaign released an ad that targeted so-called "real men."
The 90-second ad was created by commercial director Jacob Reed, and features male actors saying they are "man enough" to be in favor of women's rights and also to not be "afraid of women."
The ad is so silly that even CNN is calling it out.
They called it "condescending."
And they're right.
Matt Gorman, a former senior adviser to the Tim Scott campaign, said on CNN, “I thought it was a fake until Jacob Reed, who did that ad, was interviewed on CNN, and I was like, ‘Oh, this guy’s real.'"
“Uh, because if you wanted to make an ad trolling, there’s no better one than that," Gorman said. "This is the problem. We’ve talked a lot about our issues with women as a party and struggles to win them over the last couple of years. Democrats have a serious problem with men, and if you notice, too, when they’re trying to appeal to men, they’re doing it in the context of women. It’s like, ‘I’m not afraid of a woman.’ Like, that’s not a message to men. And I think that’s what they’re struggling with, they just simply don’t have a real message and no authenticity to do it.”
Former Biden White House Director of Message Planning Meghan Hays said Democrats needed a far better way to reach male voters.
“Yeah, the message is condescending,” Hays said. “And I know it’s my party, but it just comes across as condescending, and that ad seemed like a joke to me. It’s not the way, like if a man talked to me like that, women would be up in arms … The message is just so condescending, and I think that the authenticity point is a really good one, that if Democrats really want to go after men, they need to figure out a better way to talk to them, and they need to figure out a better way that’s more genuine to who they are in their message.”
A New York Times/Sienna College poll published last week showed Trump with a 51 percent to 40 percent lead among men.
The same poll showed that Harris has a 53 percent to 38 percent lead among women voters.
The idea that men are "afraid" to support a woman for president is absurd, but Democrats and the Harris campaign can't admit to themselves that their candidate is just awful. That's the real problem.
Even CNN - yes, CNN - can see how idiotic this ad is. Team Harris is desperate.
"Real men" support good candidates. It's that simple. And Kamala Harris is neither a good candidate nor leader.
Period.
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